MY CLEAN INDIA
Your chance to help create powerful leadership in your community.
Creating prosperity and beauty through community.
THE AIM
The declared Aim of My Clean India (MCI) is:
To promote prosperity and beauty of the environment through community.
Creating awareness that cleanliness is a proven path to prosperity.
And this Aim is achieved by:
Working with people and organisations to achieve mutually desired outcomes.
In other words, MCI is about promoting community spirit to live and operate in harmony with the natural environment as a pathway to prosperity.
It promotes and acknowledges people and groups who take initiatives consistent with its Aim.
MCI initiates events and opportunities to advance its aim and for that, may create partnerships and alliances.
The underlying objective is simply to advance people and groups who take action. By that, MCI is a means for resources to flow in a network to help others and so any public promotion about itself is a by-product.
MCI ASSOCIATION
MCI is a not-for-profit association with its Memorandum defining its rules and principles. The underlying objective is to create collaborative networks throughout India with international links.
As an incorporated body, MCI comprises of professional initiators and facilitators who acknowledge those contributing to the beauty of the environment. It recognises leadership and those that take action.
MCI relies on support through sponsorship and advertising and welcomes government funding within a framework of transparency and integrity.
In the end, MCI seeks to be seen as a respectable partner who promotes cleanliness and a beautiful, healthy and prosperous environment.
WHAT WE DO
MCI offers pathways for the community to achieve its ambitions. Cleanliness is considered a symptom of community attitude and its perceived opportunity for taking action so attitude and opportunity for community leadership are key targets for MCI.
Broadly MCI can be described as facilitators, or more simply, people who help and acknowledge others in action.
The following summarises what we do.
Seek and support leaders in the community to promote and apply the Aim
Collaborate with community groups, such as schools, institutions, businesses, associations and local and state governments, to generate ideas and advance its Aim.
Create, support and promote activities and events that advance the Aim.
Acknowledge publicly individuals and groups that advance the Aim.
Encourage sponsorship of its activities.
Acknowledge and encourage membership of the Clean Up the World organisation.
Create and support other initiatives that promote its aim of prosperity and beauty of the environment through community.
CREATING OPPORTUNITIES FOR ACTION & ACKNOWLEDGEMENT
The Aim of MCI is therefore is to be powerful in action and by that inspire others into action.
To achieve outcomes, MCI takes every opportunity to interact as partners and allies with the community to inspire its vision of a ‘Clean India’, a role model for a My Clean World association and create action and initiatives towards its Aim.
Individuals and groups that MCI seeks to involve must therefore see an opportunity for themselves and for the people in their community. This requires members and representatives of MCI to be sensitive and responsive to the interests and priorities of those it seeks to enrol. Above all, MCI is about promoting its Aim, and not itself; and promoting the partner before itself.
MCI communication and initiatives are underpinned by a declared priority of being there to help. It is there to create space for the other to be motivated by being attracted into action. In other words, MCI does not need to ‘persuade’, ‘request’ or ‘plead’ – it simply creates opportunities for action. MCI communications are therefore aware and responsive of the others’ priorities and so where it can, create opportunities (ie. space) for the other to be inspired into action.
In summary, MCI is about creating awareness of:
• Others in action,
• Opportunities for action; and
• Acknowledging people and groups.
WHY MCI SUCCEEDS
MCI has a unique opportunity in the community as it is independent, not-for-profit and with a universally acceptable objective of ‘cleanliness’. MCI is a facilitator in existing networks and does not specifically draw attention to itself. Any exposure that MCI achieves is a by-product as it primarily helps others.
MCI succeeds as it takes every opportunity to address events supported by fliers, posters, videos and other electronic presentations the use of agreements to-keep-clean, achievement certificates and oaths (sankalps). It also takes every opportunity to declare that it is about partnerships to help and acknowledge activities and action outcomes.
MCI acts by being fully aware of the interests and priorities of the other and by that to create awareness for opportunities for action. Accordingly communications always first considers what is important for them and acknowledge that it is more effective to create space for action than requests or calls on their civil responsibilities. Clearly therefore, MCI has to understand and respond to the other’s priorities and create opportunities for action.
MCI has a suite of communication tools to create paths for action. Communications are shaped to the target which may be civil pride that appeals to businesses, including shopkeepers, leadership opportunities for schools), public visibility for themselves as politicians and administrators, and more generally an opportunity to be acknowledged as a good citizen. At all times there will be regard to media-worthiness to inspire others into action.
PARTNERSHIPS WITH GROUPS AND INDIVIDUALS
MCI is about interacting with existing groups, creating new groups and operating within the wider community as an integral member and partner from which it seeks Team Leaders. MCI will help those Leaders to build their team with full support including functional resources, information and services that contribute to its Aim .
MCI takes every opportunity to be seen as a partner to achieve mutually agreed outcomes benefits and share experiences and knowledge. Examples of groups eligible for partnering include:
• Nagar Palikas, civic officials
• Concerned citizen groups
• Schools, colleges and universities
• Offices
• Volunteer groups like resident welfare associations, industry associations, business associations, other NGOs.
WHAT MCI OFFERS
As a not-for-profit association, and without any agenda for itself other than benefits for the community, MCI has unique and influential freedoms to empower others to create actions and the conditions for their acknowledgement.
As a networked resource MCI offers:
• Sponsorship
• Acknowledgement
• Media communications
• Speakers for schools and groups.
• Public events and activities
• Expert services for practical solutions
• Products
• Networking
By that MCI attracts:
• Facilitators, Team Leaders and Regional Units
• Closer liaison with local civic administration, associations and groups to attract mutually advantageous help.
• Resources such as posters, fliers, videos and electronic promotions, contact lists, including of the Media.
• Support for events.
SPONSORSHIP
Businesses are always on the lookout for opportunities to promote themselves and seen as good corporate citizens. Sponsorship ensures responsiveness to the needs of the community while the sponsors themselves become active members of the wider network. Sponsorship while often more difficult to obtain, offers many advantages over government and government agency sourced funding.
Sponsorship entails formally identifying the source of funding with the resources and acknowledgements provided by MCI including by name, logo or other mutually agreed ways.
Benefits of sponsorship:
• Creates Facilitators, Team Leaders & Regional Units
• Facilitates communications with local civic administration
• Mutual help
• Enables resources such as posters, fliers, videos and electronic promotions
• Contact lists, including the Media.
• Supports Clean Up the World (‘CUND’-type event in September.
• Creates awareness of MCI activities in the sponsor’s publicity (eg. business journals, websites etc).
Opportunities for sponsorship
• Acknowledgment Certificate
• Prizes and awards for students and others that contribute to MCI Aims.
• Plaques for meritorious contributions to the environment.
• Publicity, such as videos, posters, fliers and other media
• Litter bins
• Posters
• Events eg September’s Clean Up the World day
• My Clean India website.
• T Shirts, caps, buttons
• Banners
• Videos, training programs and other electronic media.
Sources of sponsorship could include:
• Businesses, especially those with an environmental interest.
• Business associations
• Government agencies
• Media
ACKNOWLEDGEMENT
Acknowledgement not only motivates, it inspires others into action. For reasons of its status, its wide network and being an impartial adjudicant, MCI has unique and powerful opportunities to acknowledge those that contribute to its aim of a clean and beautiful environment.
There are many applications for sponsorship funding with public acknowledgement including:
• Acknowledgement Certificates.
• Prizes (eg poster and art competitions) provided by sponsors
• Events (eg September’s Clean Up the World day)
• My Clean India website
• T Shirts, caps, buttons.
The Media, represented by newspapers, television and other print and electronic communications, represents opportunities to share the MCI vision and promote action in the community. Being non-partisan and not-for-profit represents outstanding possibilities for being a high profile and respectable voice for the community.
MCI is able to call on independent experts to articulate views and opinions under the banner of MCI and provide News Releases and other information resources, including on its website, for use by the Media.
SUPPORTS EVENTS & ACTIVITIES
Promoting action and awareness in the community is the primary aim of MCI with an important annual expression being the Clean Up the World event which provides for high profile publicity and wide community participation.
Examples of events supported by MCI include:
• Media-worthy activities in harmony with the MCI Aim.
• Competitions for schools’ poster, essays, debates etc.
• Environmental/cleanliness agreements (eg. part of Clean Up the World day in September).
• Recycling and waste management initiatives.
PROVISION OF EXPERT SERVICES
MCI comprises of experts who have the ability to provide professional services notably expert opinions. Sponsors too will be advantaged by being introduced to a wider market in their participation.
NETWORKING
MCI represents a network of partners within the community and its administration. While MCI initiates events, such as Clean Up the World day in September , it primarily aims to form partnerships, allegiances with, or simply in support for groups that are aligned the Aim of MCI.
Pathways for the evolution of partnerships include:
LIAISON
• Media, providing resources and media releases of newsworthy events.
• Local civic administration and other associations.
• Schools and universities etc.
AWARENESS BUILDING
• Acknowledgement Certificates.
• Posters at relevant and approved locations .
• Fliers
• Talks and lectures helped by videos and PowerPoint kits etc
MCI STRUCTURE
MCI is a self-managing, stable network of people working to a common cause supporting people in action.
MCI is focussed on its aim with clear lines of communication and responsibilities. As with any efficient organisation, it requires a central management unit – a Central Office and with action-oriented Regional Units which report to Central Office (CO).
With a core requirement for transparency, integrity and accountability, MCI operates with ‘cost centres’ promoting as far as practicable, independent self management respecting the Memorandum of MCI as an association and its core principles and values.
CENTRAL OFFICE
Central Office (CO) as ‘head office’, may provides services, intellectual resources (such as stationery, posters etc), distributes sponsorship funds and other resources for the Regional Units (RU), to promote MCI as the pre-eminent association in India responsible for cleanliness.
About Clean Up the World
Clean Up the World is a community based environmental program that inspires and empowers individuals and communities from every corner of the globe to clean up, fix up and conserve their environment.
Now in its 15th year, Clean Up the World, held in conjunction with the United Nations Environment Programme (UNEP), mobilises over 35 million volunteers from more than 120 countries annually, making it one of the largest community-based environmental campaigns in the world.
The campaign brings together businesses, community groups, schools, governments and individuals in a range of activities and programs that positively improve local environments.
Since the first Clean Up the World campaign in 1993 the improvements achieved due to the efforts of millions of concerned volunteers around the world have been astounding. Examples of community-led Clean Up the World activities include:
Recycling and resource recovery
Tree planting
Education campaigns
Water reuse and conservation
Competitions
Exhibitions
Fix up projects.
While participants are encouraged to hold environmental events on or around CUW Weekend (always the 3rd weekend in September), Clean Up the World is also designed to provide support to groups undertaking activities throughout the year.
Clean Up the World is associated with the Department of Public Information of the United Nations and is supported by, and collaborates with, a range of partner organisations in various countries.
Campaign Overview
Clean Up the World Aims...
To bring together citizens from every corner of the globe in simple activities that will positively assist their local environments.
To share with all nations and cultures information and practical experience Clean Up Australia and other environmental organisations have developed.
To raise the awareness of governments, industries and communities about local environmental issues, particularly waste minimisation, recycling and waste management.